According a study posted by Allied marketing research in 2016, the worldwide feminine hygiene items marketplace is likely to enjoy a revenue people $42.7 billion in 2022.
The Asia-Pacific area had been also believed to function as the market that is largest of these items in 2015.
But, also with all that revenue being generated, pockets of girls in communities throughout the world nevertheless don’t have access to those items; or worse, don’t even understand how to approach their monthly rounds.
Singapore-based serial business owner Kanika Agarwal (26) noticed this firsthand whenever her helper back Asia stated that her 2 daughters, 12 and 14, could be assisting her in cleansing homes to make money that is extra.
“This is normal in Asia, nevertheless the explanation she gave ended up beingn’t a usual one,” explained Kanika.
“When her (the helper) older child began menstruating, she had stained her uniform inside her college. Simply because they cannot pay for nor are educated about sanitary napkins, her garments had been entirely spoilt.”
The small woman didn’t understand what to accomplish and ended up being scolded in college for carrying out a deed’ that is‘wrong.
“My helper – their mother – neither understood nor supported your ex, not to mention their father. She needed to quit college. That’s when it hit me personally, moms are restricting their daughters.”
Celebration of Menstrual Hygiene in India / Image Credit: The Wire day
It was as opposed to Kanika’s very own mom, whom told her that durations had been “a gorgeous thing to embrace, a particular energy of providing life”.
More to the point, durations must not prevent a woman’s aspirations or plans.
Spurred on to searching further in to the situation in Asia, Kanika learned that 80% of girls don’t usage napkins that are sanitary 70% can’t afford menstrual materials, and 23% fall away from school due to the not enough use of a bathroom in college to handle their periods.
The thing is pushing enough that we’ve already heard tales about other people who came ahead to provide their very own solutions.
As an example, the spouse whom braved scrutiny and gossip to create inexpensive sanitary napkins for their spouse and females in Asia, therefore the trio of Singapore siblings from Freedom Cups whom donate a menstrual glass to a lady in a underpriviledged community with every one offered.
The Freedom Cups group when you look at the Philippines / Image Credit: Freedom Cups
Kanika’s option would be Fempeers, a social enterprise which also works on the buy-1-give-1 system, albeit by having a month-to-month membership twist.
I'd a speak to Kanika, and discovered out more info on Fempeers’ objective, additionally the larger eyesight of developing an ecosystem where females can embrace all facets of these womanhood – both the negative and positive.
Producing A ‘She For She’ Movement
Created in brand New Dehli, Kanika stumbled on Singapore during 2009, where a Bachelor’s was completed by her level in Engineering at Nanyang technical University (NTU).
After graduation, she got a begin in her job at Microsoft Singapore.
But, planning to “make something of her very very own in her job, a legacy she can keep behind”, she became her very own employer a couple of years ago, beginning Passion Peers, a electronic change agency.
Image Credit: Passion Peers
“Today, it is an award agency that is winning over 15 international company clients in Southeast Asia and India,” she beamed.
However, the committed self-starter nevertheless couldn’t sleep effortless, particularly after hearing in regards to the predicament of females in Asia.
“I realised that the full time ended up being now, or else it’ll be far too late.”
I desired to make the life regarding the feamales in Singapore just a little easier particularly in their duration so while helping the girls in rural villages to start off their menstrual hygiene journey that they could pamper themselves.
Calling her new venture ‘Fempeers’, she explained that the group desired to place a spin in the established ‘He for She’ concept.
“We believed that the ‘She for She’ concept ended up being a lot more important once we should encourage females to face up for every single other and stay supportive of just one another.”
Image Credit: Fempeers
“This ‘She for She’ concept isn't the one that we come across frequently into the real-world. I think we have to start that culture. ”
A mum increasing an open mind to her daughter that durations cannot deter her – this only makes her more powerful. Or buddy supporting another buddy and giving her the encouragement that she requires.
Kanika dedicates Fempeers to her mother, who had previously been saving up money for decades to make certain that she could run an NGO after her retirement.
“She has been around a role that is corporate three decades now,” revealed Kanika.
For them to understand and care for their own health.“ I will be simply hoping I am able to make it become a reality, where she's going to be myself caring for the training aspect for the beneficiaries, and we'll additionally be building a safe spot”
Making A Personalised, Affordable Monthly Period Companion
For Kanika, purchasing a month-to-month membership model had been a no-brainer, given the way the regularity coincides with a female’s period.
Nonetheless, she admitted that applying it successfully wasn’t as simple as this indicates.
“Its latin dating core is relationship and an excellent experience.”
Drawing motivation from Grab with regards to “being agile, releasing solutions in beta, trying out, and starting quickly” they swiftly went from ideation in might to launch that is official December.
A Fempeers kit / Image Credit: Ashy Clair
For $32 a thirty days, customers can expect to get 12 products – sanitary pads or tampons (based on their choice), goodies like tea and treats, to even yoga and task cards.
The tote case that holds the time kit also varies from month-to-month, each building a bold declaration “so every woman can wear their durations noisy and proud”.
“We focus on a standard kit … but if a client requests us to deliver a fruity taste, then it’s currently first amount of personalisation. Our aim is always to get in alot more depth with this upcoming technology platforms.”
Image Credit: @sitilogy
My idea would be to build a kit that’s undoubtedly your duration friend, something which should be with you wherever you go to ensure that you’ll usually have your materials at an arm’s length.
Kanika shared that presently, Fempeers is bootstrapped by her very own cash, and around $50,000 is put in the company thus far.